I don't care what you believe.
You have been whining about this and your "rolling o's" for months now. Give it a rest. Since staff apparently does not read nor respond to these postings, you are basically complaining to other potential sufferers.
You also do not seem to understand what a "cash cow" is. It was originally described as a business unit with high market share in a mature industry.(Think Harley-Davidson, Tide detergent or Pampers.) Modern-day cash cows require little investment capital and perennially provide positive cash flows, That simply is not Ancestry's DNA business.